Tuesday, March 16, 2010

Product Placements

During the exercise sheet that was done in class I had fun doing the product placement exercise where as you have to link certain products that are being placed in the movies we all love to watch and to see the connection between the brand the movie itself. A good example of product placement and as mention in class was Wayne's world where they would literally advertise the products themselves and make a spoof out of it. Even before you wouldn't see product placements as evident but its funny how they were so vulgar in just exposing the products itself and them becoming their endorsers.

Definitely product placements in movies have always caught my attention since from my background in advertising and design these are the things I look out for. So its interesting on how companies would squeeze their brands in just for that media presence. I find it challenging to do the placements in the movie setting because of the fact that you don't want to see the brand overpowering for attention in the movies. It would just be subconscious key items that you would notice here and there but I find it interesting to spot the brands in the movies I've watch.

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