I find the most effective type of sponsorships in sport events are those who are always engaging and interactive. And its great when a sponsor gets to be involve with the sport they invest their time and funding in. I also great to appreciate how activation is being done in these sort of events because it gets the consumer involve and they get to be a part of the whole activity.
Tuesday, February 9, 2010
Monday, February 8, 2010
Movember
I love Movember! Especially how they designed and did the entire campaign. What I'm more impress is not only their commitment of not advertising but more importantly how the event itself created a whole new tribe which in turn they create their own tribe and people get to follow.
Also one of the things that I find humorous is that it takes a humorous approach in terms of creative execution on a very serious topic. Not to mention it also bring out the machismo into the target audience, that in turns everyone would slowly get into it.
Also one of the things that I find humorous is that it takes a humorous approach in terms of creative execution on a very serious topic. Not to mention it also bring out the machismo into the target audience, that in turns everyone would slowly get into it.
Tuesday, February 2, 2010
Just A Few Days Before the Olympics
Within a few days Vancouver would be celebrating the winter Olympics and I have to say there has been a lot of discussion about this topic. Some are a big fan of having the Olympics in our city while others are aggravated by the upcoming tax increases and the burden that has been added on to tax payers.
Of course the topics that really caught my attention is the fact VISA has made it a point that no one else could use their card except theirs. Its either you use VISA or cash and from the culture and lifestyle over here that isn't considered a good thing. My thoughts on that is split down the middle, from a business perspective it makes sense because it forces people to also get a heads up on what to expect but at the same time it would also create a negative outlook on VISA for doing that. But with a big brand like VISA I'm pretty sure they already had that figured out.
Not to mention the contraction of having McDonald's as a main sponsor conflicts on healthy eating and lifestyle, which kinda contradicts athletes and their diets. But as discussed in class McDonald's has always been a proud sponsor of these events since the very beginning, which they kinda imprinted their brand literally to every Olympic event. So I guess consumers wouldn't be surprise at all for them being one of the major sponsors.
Of course the topics that really caught my attention is the fact VISA has made it a point that no one else could use their card except theirs. Its either you use VISA or cash and from the culture and lifestyle over here that isn't considered a good thing. My thoughts on that is split down the middle, from a business perspective it makes sense because it forces people to also get a heads up on what to expect but at the same time it would also create a negative outlook on VISA for doing that. But with a big brand like VISA I'm pretty sure they already had that figured out.
Not to mention the contraction of having McDonald's as a main sponsor conflicts on healthy eating and lifestyle, which kinda contradicts athletes and their diets. But as discussed in class McDonald's has always been a proud sponsor of these events since the very beginning, which they kinda imprinted their brand literally to every Olympic event. So I guess consumers wouldn't be surprise at all for them being one of the major sponsors.
Corporate Social Responsibility
When corporations do their part in being involve with certain events and do their part aside from just supporting the cause through means of funding creates a great public image. It means more to the community when you get to see big companies involve and doing their part to support the cause. Of course I wouldn't generalized that all companies have the same motive, I'm pretty sure other companies are doing these sort of events for the heck of publicity and promotion.
I think one of the more memorable campaigns that I can see corporations and companies that take part in their involvement would be the Red Campaign, where various companies such as Apple, Starbucks and etc. give a certain portion of their earning to such a larger cause. And the cool thing about it as well it gives the consumers themselves ownership that they also made a difference to the cause because by buying these products you become a part of it. The brings value to me as a consumer because through my simple purchase I create an opportunity for others.
I think one of the more memorable campaigns that I can see corporations and companies that take part in their involvement would be the Red Campaign, where various companies such as Apple, Starbucks and etc. give a certain portion of their earning to such a larger cause. And the cool thing about it as well it gives the consumers themselves ownership that they also made a difference to the cause because by buying these products you become a part of it. The brings value to me as a consumer because through my simple purchase I create an opportunity for others.
Monday, February 1, 2010
Durex: Dance4Life
Something I wanted to comment on and share my insights is the discussion on how Durex played as the ideal sponsor for the Dance4Life program which is targeted towards safer sex and saving lives from AIDS and HIV. Well my thoughts are how come other companies such as Trojan, Lifestyle and other condom companies doesn't take opportunities such as these type of events to promote their own brand? Was is that Durex was there first to take the account or was it because Durex support these events because that how their brand is being perceive?
I went to the event last year on Taboo which Lifestyle was the sponsor for giving out free condoms to support the event of having safe sex. For me that makes more sense for Lifestyle to participate in that sort of event because that's is definitely who their market is and the culture that evolve around it. So if Lifestyle is for swingers and party goers, Durex is for just simple staying alive and preventing AIDs, then events such as Dance4Life wouldn't really interest other companies because that isn't within their market.
I went to the event last year on Taboo which Lifestyle was the sponsor for giving out free condoms to support the event of having safe sex. For me that makes more sense for Lifestyle to participate in that sort of event because that's is definitely who their market is and the culture that evolve around it. So if Lifestyle is for swingers and party goers, Durex is for just simple staying alive and preventing AIDs, then events such as Dance4Life wouldn't really interest other companies because that isn't within their market.
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