I really enjoyed last weeks class especially with our guest speaker. I gain new insights into sports marketing and how sponsorship work in that industry and environment. I appreciate how creativity comes into play when it comes to providing solutions for client to sponsor a certain area or spot to gain media presence and exclusivity throughout the stadium.
HSBC has definitely caught my attention in terms of branding a certain area or part of the stadium for high end clients. Having an entire suite customized to accommodate big clients for HSBC is a great marketing tool for selling the brand and building awareness. Not to mention it creates an image of exclusivity and prestige towards the brand giving HSBC more value and increase of brand equity.
I would also like to note how they actually analyze the different media spots and the value behind each of these area. Being able to determine which shot and how to present their client's product in such a way helps both the client and the stadium itself.
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