I find it interesting that British TV and films doesn't allow product placements and considering they have avoiding the temptation for so long is impressive. I believe product placements in films and TV works hand in hand with the shows and movies. They act as sponsors and financial leverage in producing the film in the first place. My say on product placement is that at the end of the day its all about business, the movie needs some financing and brands needs the media exposure so might as well help each other out. If the film turns out good because of good funding then we can thank the extra support from the sponsorship for doing it.
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