Definitely there has been a big growth in the music industry as well in music events. When the market's perception and demand evolve, corporations take opportunity of this to market themselves and penetrating their products and brand into these events. This is the best way to communicate and speak to their audience. And let's be honest, it doesn't hurt getting a lot of freebies from big concerts and events. I as a big fan of musical events look forward to the free stuff these events provide, which in turn generates more interest for me in going outside the fact i'm attending the event for my favorite band.
I find it interesting on how brands could market themselves this way, very discreet unlike advertising themselves through big media tools such as television, radio and print. I find that by doing sponsorship it makes me feel as a consumer that these brands want to get themselves involve with their market and makes the relationship more intimate and personal. I feel this is one of the great benefits sponsorship marketing and events would have on their consumers.
Tuesday, January 26, 2010
Sunday, January 24, 2010
Sponsorship Class - Class 01
I've been reading through the early notes of the class where they discuss the importance and attributes of sponsorship marketing. I can definitely see how effective sponsorship is when it comes to reaching a specific market and not to mention helps sponsors improve their brand image and awareness to the public.
I would like to share my thoughts on the following question, "how can sponsorships be leveraged for internal marketing and recruitment?"
I believe sponsorship can help build confidence and awareness within companies. Similar to the effects of internal branding, whereas top management would instill pride and value toward their employees on how they would perceived their company and business. It would also benefit through additional funding to help productivity and build interests to other potential work force. Sponsorship is definitely something that can be used to attract people into collaborating with the business.
I would like to share my thoughts on the following question, "how can sponsorships be leveraged for internal marketing and recruitment?"
I believe sponsorship can help build confidence and awareness within companies. Similar to the effects of internal branding, whereas top management would instill pride and value toward their employees on how they would perceived their company and business. It would also benefit through additional funding to help productivity and build interests to other potential work force. Sponsorship is definitely something that can be used to attract people into collaborating with the business.
Sponsorship Class - Vodafone
When I got to read this article, definitely Vodafone is all about self-promotion through means of partnership with another strong brand in order to build brand presence. Definitely the person who wrote this article is not the less either working directly under Vodafone for it is clearly self-promotion on the company itself.
The attempts of using Ferrari as a marketing ploy through sponsorship is definitely a good move for Vodafone to create presence within another sport category, which is racing. This is aligned with their business motives in increasing awareness for the brand. They have been strong sponsors for the like of Manchester United when it comes to the football genre. When I think of this it would remind me of a similar brand who also takes an interest in sport sponsorship, such as Red Bull. Red Bull on the other is a strong supporter of extreme sports such as stunt airplane shows, which they are popularly known for.
The attempts of using Ferrari as a marketing ploy through sponsorship is definitely a good move for Vodafone to create presence within another sport category, which is racing. This is aligned with their business motives in increasing awareness for the brand. They have been strong sponsors for the like of Manchester United when it comes to the football genre. When I think of this it would remind me of a similar brand who also takes an interest in sport sponsorship, such as Red Bull. Red Bull on the other is a strong supporter of extreme sports such as stunt airplane shows, which they are popularly known for.
Sponsorship Class - VANOC Guest Speaker
I would have to say that my first day in class was very interesting especially with the talk given by the VANOC guest speaker. It definitely open up my mind and interest in the field of sponsorship marketing and I'm eager to learn more about this industry. One of the questions that I'm curious in asking is how organizations such as VANOC make profit? II remember asking our professor about this and her response was that normally people who are in these type of events are just earning based off a salary level. But my curiosity is understand how event organizers make profit from doing the event itself. How much revenue can sponsors bring in to the company and would it be a good industry to invest on?
Another thing that interest me is how do you look for suitable sponsors. Due to my lack of experience in this matter I'm curious as to finding out the process or techniques in approaching clients who would be interested to become sponsors. What's the sales pitch? The in and outs of talking to potential sponsors and how it would benefit us in the end.
Another thing that interest me is how do you look for suitable sponsors. Due to my lack of experience in this matter I'm curious as to finding out the process or techniques in approaching clients who would be interested to become sponsors. What's the sales pitch? The in and outs of talking to potential sponsors and how it would benefit us in the end.
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