No Product Placements on British TV

I find it interesting that British TV and films doesn't allow product placements and considering they have avoiding the temptation for so long is impressive. I believe product placements in films and TV works hand in hand with the shows and movies. They act as sponsors and financial leverage in producing the film in the first place. My say on product placement is that at the end of the day its all about business, the movie needs some financing and brands needs the media exposure so might as well help each other out. If the film turns out good because of good funding then we can thank the extra support from the sponsorship for doing it.

Product Placements

During the exercise sheet that was done in class I had fun doing the product placement exercise where as you have to link certain products that are being placed in the movies we all love to watch and to see the connection between the brand the movie itself. A good example of product placement and as mention in class was Wayne's world where they would literally advertise the products themselves and make a spoof out of it. Even before you wouldn't see product placements as evident but its funny how they were so vulgar in just exposing the products itself and them becoming their endorsers.

Definitely product placements in movies have always caught my attention since from my background in advertising and design these are the things I look out for. So its interesting on how companies would squeeze their brands in just for that media presence. I find it challenging to do the placements in the movie setting because of the fact that you don't want to see the brand overpowering for attention in the movies. It would just be subconscious key items that you would notice here and there but I find it interesting to spot the brands in the movies I've watch.

LOGORAMA ROCKS!!!

I still couldn't forget the video we watched in class last week about the different brands and all have different characters and personalities. Well I wouldn't really tie in their character with the brand they represent but it fun to see how much brands we are expose to everyday. Almost everything from food, cleaning, bank, cars and so on. I think the fun part in watching the video (especially in my perspective) is how many brands I can recognized and spot during the entire show. The film is just a great example of product placements with personalities.

Go Canucks

I really enjoyed last weeks class especially with our guest speaker. I gain new insights into sports marketing and how sponsorship work in that industry and environment. I appreciate how creativity comes into play when it comes to providing solutions for client to sponsor a certain area or spot to gain media presence and exclusivity throughout the stadium.

HSBC has definitely caught my attention in terms of branding a certain area or part of the stadium for high end clients. Having an entire suite customized to accommodate big clients for HSBC is a great marketing tool for selling the brand and building awareness. Not to mention it creates an image of exclusivity and prestige towards the brand giving HSBC more value and increase of brand equity.

I would also like to note how they actually analyze the different media spots and the value behind each of these area. Being able to determine which shot and how to present their client's product in such a way helps both the client and the stadium itself.

Ambush Marketing in Vancouver Olympics

Well one the examples I can site out would be Lululemon in their ambush marketing effort in riding on the Canadian hype. Some might say that they're playing dirty and doing business unethically but my opinion there are pro and cons behind this subject. Sure this move might affect some consumers especially those who are very patriotic about buying merchandise from the official Olympic stores but realistically some consumers just don't care about that. Whats important to some is the price and the design of the clothing line itself.

I find that Lululemon move definitely affect a certain number of people but they were also smart enough to ride on the wave itself to bring in some revenue and sales consider they didn't spend for the sponsorship fee. Like I mention earlier in my previous blog entry, Lululemon went through a different avenue in creating media presence as they went through CTV by sponsorship the clothing line for CTV correspondents, news team and staff. Good brand presence for Lululemon in increasing their brand awareness.

Vancouver Olympics 2010

Definitely an awesome experience of being a part of the winter Olympics, especially we got to win gold over here in our home turf. Kinda brings out the pride and patriotism in all Canadians. One thing I do notice during the games was the sudden hype and rushed of Canadian fever like when you go down Robson St. in downtown you'll see a sea of red cheering fans for the Canadian team. Amazing on how people would even line up at the Olympic store just to buy merchandise and see how that affected people to get into the Canadian High.

I felt that the sudden rushed started when we first won our first gold during the games thats where everyone started to slowly build up and continue cheering on for Canada. Everywhere from the streets of downtown, to the neighborhoods and even at the Ozone everyone was just having a great time all cheering together for Canada. It was great to see how everyone got together to join in this celebration.

Definitely things I looked out for was the sponsors during the event. I can see how Lululemon definitely tried to create it presence by supporting the jackets for the CTV news team. How Coke still manages to push their water brand Dasani to all the athletes to especially during TV spots during the event. Sadly I wasnt able to go to downtown to experience the big happenings but one thing is for certain after this event I can definitely see how people are really into seeing Canada as a strong brand and Hudson Bay being the official supplier has definitely made a difference and I wouldn't be surprise if they had an increase of sales during the games.

Sports Sponsorship

I find the most effective type of sponsorships in sport events are those who are always engaging and interactive. And its great when a sponsor gets to be involve with the sport they invest their time and funding in. I also great to appreciate how activation is being done in these sort of events because it gets the consumer involve and they get to be a part of the whole activity.