I love Movember! Especially how they designed and did the entire campaign. What I'm more impress is not only their commitment of not advertising but more importantly how the event itself created a whole new tribe which in turn they create their own tribe and people get to follow.
Also one of the things that I find humorous is that it takes a humorous approach in terms of creative execution on a very serious topic. Not to mention it also bring out the machismo into the target audience, that in turns everyone would slowly get into it.
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