Corporate Social Responsibility

When corporations do their part in being involve with certain events and do their part aside from just supporting the cause through means of funding creates a great public image. It means more to the community when you get to see big companies involve and doing their part to support the cause. Of course I wouldn't generalized that all companies have the same motive, I'm pretty sure other companies are doing these sort of events for the heck of publicity and promotion.

I think one of the more memorable campaigns that I can see corporations and companies that take part in their involvement would be the Red Campaign, where various companies such as Apple, Starbucks and etc. give a certain portion of their earning to such a larger cause. And the cool thing about it as well it gives the consumers themselves ownership that they also made a difference to the cause because by buying these products you become a part of it. The brings value to me as a consumer because through my simple purchase I create an opportunity for others.