Within a few days Vancouver would be celebrating the winter Olympics and I have to say there has been a lot of discussion about this topic. Some are a big fan of having the Olympics in our city while others are aggravated by the upcoming tax increases and the burden that has been added on to tax payers.
Of course the topics that really caught my attention is the fact VISA has made it a point that no one else could use their card except theirs. Its either you use VISA or cash and from the culture and lifestyle over here that isn't considered a good thing. My thoughts on that is split down the middle, from a business perspective it makes sense because it forces people to also get a heads up on what to expect but at the same time it would also create a negative outlook on VISA for doing that. But with a big brand like VISA I'm pretty sure they already had that figured out.
Not to mention the contraction of having McDonald's as a main sponsor conflicts on healthy eating and lifestyle, which kinda contradicts athletes and their diets. But as discussed in class McDonald's has always been a proud sponsor of these events since the very beginning, which they kinda imprinted their brand literally to every Olympic event. So I guess consumers wouldn't be surprise at all for them being one of the major sponsors.
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