I would have to say that my first day in class was very interesting especially with the talk given by the VANOC guest speaker. It definitely open up my mind and interest in the field of sponsorship marketing and I'm eager to learn more about this industry. One of the questions that I'm curious in asking is how organizations such as VANOC make profit? II remember asking our professor about this and her response was that normally people who are in these type of events are just earning based off a salary level. But my curiosity is understand how event organizers make profit from doing the event itself. How much revenue can sponsors bring in to the company and would it be a good industry to invest on?
Another thing that interest me is how do you look for suitable sponsors. Due to my lack of experience in this matter I'm curious as to finding out the process or techniques in approaching clients who would be interested to become sponsors. What's the sales pitch? The in and outs of talking to potential sponsors and how it would benefit us in the end.
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